The Globalization of Chinese Film and TV

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Michael Curtin examines the prospect of a global Chinese audience that will include more viewers than in the United States and Europe combined.

In his analysis he:

... delineates the globalizing pressures and opportunities that since the 1980s have dramatically transformed the terrain of Chinese film and television, including the end of the cold war, the rise of the World Trade Organization, the escalation of democracy movements, and the emergence of an East Asian youth culture.

Read: Playing to the World's Biggest Audience:  The Globalization of Chinese Film and TV